Every email and social post across every launch, interleaved in true date order โ use this to spot clashes and busy weeks before anything goes live.
Per Rachel's standard: every launch gets a diary slot ~7 days after cart close (or ~7 days after the first promotional push, for evergreen products) to compare it against every launch that ran before it โ open/click rates from Flodesk, Teachable conversion, revenue vs. the Mid scenario in the Revenue Recovery Plan, and video engagement. Book these slots as soon as a launch's dates are confirmed, not after the fact.
Every video needed across every launch, in one list โ use this to track script-writing separately from this tracker. Each row shows who's filming (per Rachel's voice โ see note below), the target length, and a script status. Scripts themselves are written elsewhere; this is just the checklist.