{"id":3151,"date":"2026-08-10T13:44:14","date_gmt":"2026-08-10T13:44:14","guid":{"rendered":"https:\/\/www.bare-digital.com\/ashe\/?page_id=3151"},"modified":"2026-08-10T14:45:07","modified_gmt":"2026-08-10T14:45:07","slug":"cash-flow-runway-html","status":"publish","type":"page","link":"https:\/\/www.bare-digital.com\/ashe\/cash-flow-runway-html\/","title":{"rendered":"cash-flow-runway"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3151\" class=\"elementor elementor-3151\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea5b020 e-flex e-con-boxed e-con e-parent\" data-id=\"ea5b020\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9580d60 elementor-widget__width-inherit elementor-widget elementor-widget-html\" data-id=\"9580d60\" data-element_type=\"widget\" data-e-type=\"widget\" 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This is not a scary forecast. It is one calm question: if the money stopped, how long could you keep going?<\/p>\r\n  <div class=\"reframe\">Cash flow planning is a spectrum, not a test you pass or fail. At one end it is simply <b>being aware of your cash<\/b>, knowing what is coming in, what is going out, and how much cushion you hold. That awareness alone puts you ahead of most. This tool lives at that end. Full scenario forecasting is the deeper end, for later.<\/div>\r\n\r\n  <div class=\"card\">\r\n    <div class=\"n\">Your numbers<\/div>\r\n    <h2>Where your cash is today<\/h2>\r\n    <div class=\"field first\"><label>Cash in the business right now<span class=\"h\">what is actually in the account, not owed to you<\/span><\/label><div class=\"in\"><span class=\"pre\">\u00a3<\/span><input id=\"cash\" type=\"number\" min=\"0\" step=\"500\" value=\"18000\"><\/div><\/div>\r\n    <div class=\"field\"><label>Money that leaves each month<span class=\"h\">everything to keep going, including paying yourself<\/span><\/label><div class=\"in\"><span class=\"pre\">\u00a3<\/span><input id=\"costs\" type=\"number\" min=\"0\" step=\"100\" value=\"6000\"><\/div><\/div>\r\n    <button id=\"estimateBtn\" class=\"estimate\" style=\"display:none\">Estimate my monthly outgoings from my numbers<\/button>\r\n    <div class=\"from\" id=\"fromNote\"><\/div>\r\n  <\/div>\r\n\r\n  <div class=\"headline\">\r\n    <div class=\"cap\">Your runway<\/div>\r\n    <div class=\"big\" id=\"hlBig\">0 months<\/div>\r\n    <div class=\"u\" id=\"hlU\">of cover in the bank right now<\/div>\r\n  <\/div>\r\n\r\n  <div class=\"runway\">\r\n    <div class=\"rlab\"><span>Today<\/span><span id=\"scaleEnd\">6 months<\/span><\/div>\r\n    <div class=\"track\">\r\n      <div class=\"fill\" id=\"fill\" style=\"width:0%\"><\/div>\r\n      <div class=\"marker\" id=\"marker\" style=\"left:50%\"><span class=\"flag\" id=\"markerFlag\">target<\/span><\/div>\r\n    <\/div>\r\n    <div class=\"ticks\" id=\"ticks\"><\/div>\r\n    <div class=\"status\" id=\"status\"><\/div>\r\n  <\/div>\r\n\r\n  <div class=\"togglab\">How much cushion do you want to hold<\/div>\r\n  <div class=\"toggle\" id=\"target\">\r\n    <button data-t=\"3\" class=\"on\">3 months<\/button>\r\n    <button data-t=\"6\">6 months<\/button>\r\n    <button data-t=\"12\">12 months<\/button>\r\n    <span class=\"why\" id=\"targetWhy\">Three months is the usual first milestone: enough to ride out a quiet spell without panic.<\/span>\r\n  <\/div>\r\n\r\n  <div class=\"plan\">\r\n    <div class=\"row\"><span id=\"bufLabel\">A 3 month buffer is<\/span><b id=\"bufAmt\">\u00a30<\/b><\/div>\r\n    <div class=\"row\" id=\"gapRow\"><span>Still to build<\/span><b id=\"gapAmt\">\u00a30<\/b><\/div>\r\n    <div class=\"build\" id=\"buildText\"><\/div>\r\n    <div class=\"buildpick\" id=\"buildPick\" style=\"display:none\">\r\n      <button data-b=\"6\">over 6 months<\/button>\r\n      <button data-b=\"12\" class=\"on\">over 12 months<\/button>\r\n      <button data-b=\"24\">over 24 months<\/button>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"pots\">\r\n    <h3>How to actually hold it<\/h3>\r\n    <p>Rather than one uneasy pile of cash in the current account, give it jobs. The same banking pots (Starling and Monzo make this easy) turn a vague number into calm, informed decisions about where money comes from.<\/p>\r\n    <div id=\"potList\"><\/div>\r\n  <\/div>\r\n\r\n  <div class=\"toDash\">\r\n    <div class=\"t\"><b>Send this to your dashboard.<\/b> Your runway target becomes the line your weekly check measures against.<\/div>\r\n    <button id=\"sendDash\">Add to dashboard<\/button>\r\n    <span class=\"done\" id=\"dashDone\" style=\"display:none\"><\/span>\r\n  <\/div>\r\n\r\n  <div class=\"strivex\">\r\n    <div class=\"k\">Build it backwards \u00b7 striveX<\/div>\r\n    <h3>When you want to see around corners<\/h3>\r\n    <p>The deeper end of cash flow is scenario planning: best case, middle, worst case, built so that even the worst case keeps you running. That is the consulting work we do at striveX.<\/p>\r\n    <a class=\"cta\" href=\"https:\/\/strivex.co.uk\/become-a-client-accounting\/\" target=\"_blank\" rel=\"noopener\">Become a client<\/a>\r\n  <\/div>\r\n\r\n  <p class=\"foot\">A planning guide, not personal advice. Runway is a simple estimate: cash divided by your monthly outgoings. Your numbers stay in your own browser.<\/p>\r\n<\/div>\r\n\r\n<script>\r\n  function gbp(n){ return '\\u00A3' + Math.round(n).toLocaleString('en-GB'); }\r\n  function num(id){ var e=document.getElementById(id); if(!e)return 0; var n=parseFloat(e.value); return (isNaN(n)||n<0)?0:n; }\r\n  var target=3, build=12;\r\n\r\n  function pullDash(){\r\n    var d=null; try{ d=JSON.parse(localStorage.getItem('bib_dashboard')); }catch(e){}\r\n    var f=(d&&d.foundations)||{}, w=(d&&d.week)||{}, filled=[];\r\n    if(f.runwayTarget){ target=f.runwayTarget; }\r\n    if(w.cash!=null){ document.getElementById('cash').value=w.cash; filled.push('the cash in the bank'); }\r\n    if(w.out!=null && w.out>0){ document.getElementById('costs').value=w.out; filled.push('your monthly outgoings'); }\r\n    var canEstimate = !(w.out!=null && w.out>0) && f.revenueTarget && f.yourNumber;\r\n    window._estimateCosts = canEstimate ? Math.max(0, f.revenueTarget - f.yourNumber) : 0;\r\n    document.getElementById('estimateBtn').style.display = canEstimate ? 'inline-block' : 'none';\r\n    var note;\r\n    if(filled.length) note='Filled from your dashboard: '+filled.join(' and ')+'. Change anything that looks off.';\r\n    else if(canEstimate) note='Cash in the bank is a live figure, so pop in today\\u2019s balance. For your monthly outgoings, you can start from your own numbers below then adjust.';\r\n    else note='Tip: for outgoings use your leaner survival figure, the least you would need to keep the lights on. Cash is simply today\\u2019s bank balance.';\r\n    document.getElementById('fromNote').innerHTML = note;\r\n  }\r\n  pullDash();\r\n\r\n  function runwayMonths(){ var c=num('costs'); return c>0 ? num('cash')\/c : 0; }\r\n\r\n  function status(m){\r\n    if(m<1) return {c:'#8A4A2B', t:'This is tight, and worth seeing clearly rather than not.', s:'Even one month of buffer changes how the whole thing feels. Start there.'};\r\n    if(m<3) return {c:'#9A6B3A', t:'You have a little breathing room.', s:'Three months is the next milestone. You are closer than you think.'};\r\n    if(m<6) return {c:'#7E8A63', t:'Healthy. You could ride out a quiet spell without panic.', s:'This is where most of the anxiety quietly leaves.'};\r\n    return {c:'#4A2C3B', t:'Strong. This is what freedom looks like.', s:'Decisions made from choice, not fear. Exactly the point.'};\r\n  }\r\n  function fillColour(m){ return status(m).c; }\r\n\r\n  function renderPots(){\r\n    var costs=num('costs'), box=document.getElementById('potList');\r\n    var pots=[\r\n      ['Float in the current account','the working balance you run on day to day', gbp(Math.round(costs*0.25))+' or so'],\r\n      ['Rainy day fund','your runway buffer, the cushion this tool is about', gbp(target*costs)],\r\n      ['Planning pots','known costs coming up: new kit, a team trip, spread monthly', 'as needed']\r\n    ];\r\n    box.innerHTML='';\r\n    pots.forEach(function(p){ box.innerHTML+='<div class=\"pot\"><span>'+p[0]+'<span class=\"d\">'+p[1]+'<\/span><\/span><b>'+p[2]+'<\/b><\/div>'; });\r\n  }\r\n\r\n  function render(){\r\n    var m=runwayMonths(), costs=num('costs'), cash=num('cash');\r\n    var whole=Math.floor(m), disp = m>=100?'plenty':(m<1? (Math.round(m*10)\/10):(Math.round(m*10)\/10));\r\n    document.getElementById('hlBig').textContent = (m>=100?'Plenty of':disp) + (m===1?' month':' months');\r\n    if(m>=100) document.getElementById('hlBig').textContent='24+ months';\r\n\r\n    var scaleMax=Math.max(6, Math.ceil(target*1.5), Math.min(24,Math.ceil(m)+1));\r\n    if(scaleMax>24) scaleMax=24;\r\n    document.getElementById('scaleEnd').textContent=scaleMax+' months';\r\n    var mClamped=Math.min(m,scaleMax);\r\n    var fill=document.getElementById('fill');\r\n    fill.style.width=(mClamped\/scaleMax*100)+'%'; fill.style.background=fillColour(m);\r\n    var marker=document.getElementById('marker'); marker.style.left=Math.min(target,scaleMax)\/scaleMax*100+'%';\r\n    document.getElementById('markerFlag').textContent=target+ ' month target';\r\n    var ticks=document.getElementById('ticks'); ticks.innerHTML='';\r\n    [0, Math.round(scaleMax\/2), scaleMax].forEach(function(t){ ticks.innerHTML+='<span>'+t+'<\/span>'; });\r\n\r\n    var st=status(m), s=document.getElementById('status');\r\n    s.innerHTML='<span style=\"color:'+st.c+'\">'+st.t+'<\/span><span class=\"sub\">'+st.s+'<\/span>';\r\n\r\n    document.getElementById('bufLabel').textContent='A '+target+' month buffer is';\r\n    document.getElementById('bufAmt').textContent=gbp(target*costs);\r\n    var gap=Math.max(0, target*costs-cash);\r\n    var gapRow=document.getElementById('gapRow'), buildText=document.getElementById('buildText'), buildPick=document.getElementById('buildPick');\r\n    if(gap>0){\r\n      gapRow.style.display='flex'; document.getElementById('gapAmt').textContent=gbp(gap);\r\n      buildPick.style.display='flex';\r\n      var perMonth=gap\/build;\r\n      buildText.textContent='Set aside '+gbp(perMonth)+' a month and you will have your full buffer '+ (build===12?'within a year':('in '+build+' months'))+'.';\r\n    } else {\r\n      gapRow.style.display='none'; buildPick.style.display='none';\r\n      buildText.textContent='You already hold your '+target+' month buffer. That is real security, keep it topped up as your costs grow.';\r\n    }\r\n    document.querySelectorAll('#target button').forEach(function(b){ b.classList.toggle('on', +b.getAttribute('data-t')===target); });\r\n    document.querySelectorAll('#buildPick button').forEach(function(b){ b.classList.toggle('on', +b.getAttribute('data-b')===build); });\r\n    document.getElementById('targetWhy').textContent = target===3\r\n      ? 'Three months is the usual first milestone: enough to ride out a quiet spell without panic.'\r\n      : (target===6 ? 'Six months is a strong, comfortable cushion for most service businesses.'\r\n                    : 'Twelve months is deep security, worth it if your income is lumpy or seasonal.');\r\n    renderPots();\r\n  }\r\n\r\n  document.querySelectorAll('#target button').forEach(function(b){ b.addEventListener('click',function(){ target=+b.getAttribute('data-t'); render(); }); });\r\n  document.querySelectorAll('#buildPick button').forEach(function(b){ b.addEventListener('click',function(){ build=+b.getAttribute('data-b'); render(); }); });\r\n  document.querySelectorAll('input').forEach(function(i){ i.addEventListener('input',render); });\r\n\r\n  document.getElementById('estimateBtn').addEventListener('click',function(){\r\n    document.getElementById('costs').value=Math.round(window._estimateCosts||0); this.style.display='none';\r\n    document.getElementById('fromNote').innerHTML='A rough estimate from your revenue target minus your profit target. Adjust it to your real outgoings.';\r\n    render();\r\n  });\r\n\r\n  document.getElementById('sendDash').addEventListener('click',function(){\r\n    var ok=false;\r\n    try{ var d=JSON.parse(localStorage.getItem('bib_dashboard'))||{foundations:{},week:{},history:[]}; if(!d.foundations)d.foundations={}; d.foundations.runwayTarget=target; d.foundations.monthlyCosts=Math.round(num('costs')); localStorage.setItem('bib_dashboard',JSON.stringify(d)); ok=true; }catch(e){ok=false;}\r\n    var done=document.getElementById('dashDone'); done.style.display='inline';\r\n    done.textContent = ok?('\\u2713 Set your runway target to '+target+' months'):('Saved for this session. It will sync once hosted.');\r\n  });\r\n\r\n  render();\r\n<\/script>\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cash flow and runway \u00b7 Build It Backwards Build it backwards \u00b7 toolkit Cash flow and runway Cash is the number one reason businesses stall in their early years. This is not a scary forecast. It is one calm question: if the money stopped, how long could you keep going? 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