{"id":1289,"date":"2026-06-01T13:07:09","date_gmt":"2026-06-23T12:00:12","guid":{"rendered":"https:\/\/www.bare-digital.com\/ashe\/revenue-margins-and-ratios-the-numbers-most-firms-never-get-taught\/"},"modified":"2026-07-30T16:38:27","modified_gmt":"2026-07-30T16:38:27","slug":"revenue-margins-and-ratios-the-numbers-most-firms-never-get-taught","status":"publish","type":"post","link":"https:\/\/www.bare-digital.com\/ashe\/revenue-margins-and-ratios-the-numbers-most-firms-never-get-taught\/","title":{"rendered":"Revenue, margins, and ratios: the numbers most firms never get taught"},"content":{"rendered":"

First things first, drop your shoulders, take a deep breath. You’re not behind<\/strong>, if you’re asking yourself these questions, you’re just missing a framework most of us were never taught.<\/p>\n

So on that note, it’s okay if you feel a bit exhausted whilst also confident that you should be earning more.<\/strong> Most firm owners I speak to don’t actually know whether their firm is performing badly<\/em>, or<\/strong> whether they’re just exhausted.<\/p>\n

They know their team are busy, they know January nearly finished them off, they know money comes in… and goes straight back out again.<\/p>\n

But if I asked you a very simple question:
“How much revenue should one person in your team be able to generate?” <\/strong>Could you answer it? <\/p>\n

For more people, the answer is probably not, not because you’re doing anything wrong but because nobody ever sat us down and explained this properly, so let’s do that.<\/p>\n

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The £200 month that changed everything for me<\/h3>\n

Years ago, when striveX was still run from my dining room table, we hired someone new. They were brilliant, always busy, always doing something. At the end of the month, we ran the billing report and they’d generated £200<\/strong>.<\/p>\n

Not £2,000. Not £20,000. £200.<\/p>\n

What made my stomach drop wasn’t just the number.<\/p>\n

It was the realisation that:<\/p>\n