12 Best SEO Reporting Software Tools for UK Agencies in 2025

Choosing the right SEO reporting software is about more than just tracking keyword rankings; it's about translating complex data into actionable insights that drive growth. For SMEs in Cambridgeshire or e-commerce businesses aiming to boost sales, a good tool transforms raw metrics into a clear narrative about what’s working, what isn’t, and where the next opportunities lie. Without a coherent reporting system, you're essentially navigating your search engine optimisation strategy blindfolded, unable to demonstrate ROI or make informed decisions.

This guide is designed to cut through the noise. We've analysed the best SEO reporting software available, focusing on the practical needs of startups, local service providers, and marketing managers. Instead of generic feature lists, we provide an in-depth look at each platform's real-world application, from creating client-ready dashboards to uncovering competitor weaknesses. We'll explore solutions perfect for everything from local SEO to comprehensive enterprise-level analytics.

Each review includes screenshots, direct links, and an honest assessment of its strengths and limitations to help you select the ideal tool for your specific business goals. When considering a comprehensive reporting strategy, remember that specialised tools exist for various marketing channels; for instance, you might also need robust affiliate management software to track partnership performance effectively. Let’s find the software that will give you clarity and control over your SEO performance.

1. Semrush: The All-in-One Powerhouse for Integrated Reporting

Semrush is far more than just a reporting tool; it's a comprehensive digital marketing suite where reporting is a deeply integrated function. This makes it one of the best SEO reporting software choices for agencies and in-house marketing teams in the UK who need a unified platform for research, execution, and client communication. Its standout feature is the 'My Reports' builder, which allows for the creation of completely customisable, white-label PDF reports.

The real power lies in its data integration capabilities. You can pull metrics directly from over 35 sources, including your own Google Analytics 4, Google Search Console, and Google Business Profile accounts. This allows you to build a single, cohesive report that combines keyword ranking progress, backlink profile health, site audit findings, and crucial business metrics without ever leaving the platform. The ability to automate and schedule these reports saves countless hours for busy marketing managers.

Key Features & Considerations

• Integrated Data: Combine proprietary Semrush data with your own Google Analytics, Search Console, and social media analytics for a complete performance picture.
• Customisation and White-Labelling: Add your own branding, comments, and personalised insights to create professional reports for clients or stakeholders.
• Automation: Schedule reports to be sent daily, weekly, or monthly to keep everyone informed with minimal manual effort.

Best for: Agencies and marketing teams needing a single, all-encompassing platform.
Pricing: Starts from approximately £108/month for the 'Pro' plan, with more advanced reporting features available in higher tiers.
Website: semrush.com

2. Ahrefs: The Link Authority for Data-Rich Reporting

Ahrefs is renowned for its industry-leading backlink index, making it a go-to platform for agencies and SEO professionals who need to build reports grounded in authority and link-building progress. While its core strength lies in its exceptional data, its reporting capabilities have evolved, making it a strong contender for the best SEO reporting software, particularly for those focused on off-page SEO. The platform offers a dedicated 'Report Builder' add-on, allowing users to create custom, multi-widget reports that can be easily shared and scheduled.

The primary differentiator for Ahrefs is the sheer quality and depth of its backlink data. This allows you to construct compelling reporting narratives around link acquisition, competitor backlink gaps, and referring domain quality. For UK businesses and agencies aiming to demonstrate the impact of digital PR and outreach campaigns, this is invaluable. For more advanced visualisation, higher-tier plans also include a Looker Studio integration, enabling highly customised and dynamic dashboard reporting outside of the Ahrefs interface.

Key Features & Considerations

• Powerful Backlink Data: Leverage Ahrefs' world-class link index to create reports that effectively demonstrate off-page SEO value and progress.
• Report Builder Add-on: Create, schedule, and share custom reports combining various Ahrefs data widgets for a consolidated view.
• Looker Studio Integration: Advanced and Enterprise plans can connect Ahrefs data directly to Looker Studio for sophisticated, interactive dashboards.

Best for: SEO specialists and agencies prioritising backlink analysis and off-page reporting.
Pricing: Core plans start from approximately £82/month. The 'Report Builder' is an additional £82/month add-on.
Website: ahrefs.com

3. AgencyAnalytics: The Agency-Focused Reporting Platform

AgencyAnalytics is purpose-built from the ground up for digital marketing agencies, making it one of the best SEO reporting software solutions for client management and communication. Its core strength lies in streamlining the entire reporting process, from data aggregation to client presentation. The platform excels at pulling together metrics from over 80 native integrations into clean, intuitive, and fully white-labelled dashboards and reports.

Unlike all-in-one suites, AgencyAnalytics focuses purely on reporting, which allows it to offer a more refined and user-friendly experience for this specific task. Agencies can give clients their own portal login to view live dashboards, reducing the need for constant status updates. The platform's per-client pricing model is particularly attractive for UK agencies looking to scale, as it provides predictable costs. With features like automated scheduling and advanced AI summaries on higher tiers, it significantly cuts down on manual report-building time, a key benefit for agency efficiency. You can read more in this detailed breakdown of AgencyAnalytics and other top SaaS SEO tools.

Key Features & Considerations

• Extensive Integrations: Connect over 80 platforms, including SEO, PPC, social media, and call tracking, to build a holistic performance view.
• Complete White-Labelling: Customise dashboards, reports, and client portals with your agency's branding, colours, and domain.
• Client Access Portal: Provide clients with a secure, branded login to view their own live marketing dashboards at any time.

Best for: Digital marketing agencies of all sizes that need a streamlined and scalable client reporting solution.
Pricing: Starts from approximately £47/month for the 'Freelancer' plan, with pricing based on the number of client campaigns.
Website: agencyanalytics.com

4. SE Ranking: The Scalable and Cost-Effective Reporting Solution

SE Ranking has carved out a strong position as a powerful, all-in-one SEO platform that offers exceptional value, making it a go-to for small to medium-sized businesses, startups, and growing agencies. Its strength lies in providing a comprehensive suite of tools, including robust reporting features, at a highly competitive price point. The platform's Report Builder is intuitive, allowing for the easy creation of manual or automated scheduled reports using customisable templates.

What makes SE Ranking one of the best SEO reporting software choices is its scalability and focus on core SEO metrics. It offers accurate daily rank tracking across over 100 search engines, comprehensive site audits, and competitor analysis, all of which can be seamlessly integrated into client-facing reports. For agencies, the optional ‘Agency Pack’ add-on enhances white-labelling and client management, while higher-tier plans offer valuable Looker Studio integration and API access for more advanced reporting workflows. This flexibility allows businesses to start small and expand their reporting capabilities as they grow.

Key Features & Considerations

• Automated and Scheduled Reports: Build reports from templates and schedule them to be sent out daily, weekly, or monthly to clients and internal teams.
• Daily Rank Tracking: Incorporate precise, up-to-date keyword ranking data from a huge range of global and local search engines.
• Looker Studio Integration: (Available on Pro and Business plans) Connect SE Ranking data directly to Looker Studio for advanced, interactive dashboard creation.
• Scalable and Affordable: Offers generous keyword and project limits at a price point that is often more accessible than larger enterprise-level suites.

Best for: SMBs, startups, and agencies looking for a comprehensive and affordable all-in-one SEO and reporting tool.
Pricing: Starts from approximately £44/month for the 'Essential' plan, with reporting add-ons and advanced features in higher tiers.
Website: seranking.com

5. SEOmonitor: The Agency-Centric Forecasting and Reporting Tool

SEOmonitor is purpose-built for the unique demands of SEO agencies, making it a powerful contender for the best SEO reporting software for client management. It excels by moving beyond simple rank tracking to offer sophisticated forecasting and objective-setting features. This allows agencies to frame their performance not just in terms of keyword movements, but in tangible business outcomes like projected traffic growth and lead generation, which is crucial for demonstrating retainer value.

The platform's core strength lies in its ability to create a clear narrative around SEO progress. Its reporting module integrates daily rank tracking, competitor insights, and search intent analysis into shareable, scheduled reports complete with executive summaries. With strong integrations like a native Looker Studio (formerly Data Studio) connector and API access, agencies can pull SEOmonitor's unique data into their existing business intelligence dashboards, providing a seamless reporting workflow for managing a large portfolio of clients.

Key Features & Considerations

• Agency-Focused Tools: Features like client health scores, portfolio-level views, and objective tracking are designed specifically for managing multiple accounts.
• Advanced Forecasting: Use historical data and opportunity analysis to create realistic performance forecasts, helping to manage client expectations and prove ROI.
• Deep Integration: Native Looker Studio connector, Google Sheets add-on, and API access provide flexibility for building comprehensive, multi-source dashboards.

Best for: SEO agencies that need to manage client retainers with data-driven forecasts and portfolio-level reporting.
Pricing: Starts from €249/month, with transparent add-on pricing for extra keywords and connectors.
Website: www.seomonitor.com

6. BrightLocal: The Specialist for Local SEO Reporting

For businesses and agencies focused on local search optimisation, BrightLocal is an indispensable tool. Unlike generalist SEO platforms, its entire feature set is purpose-built for monitoring and improving local visibility, making it one of the best SEO reporting software choices for UK service-area businesses, retailers, and multi-location franchises. The platform excels at generating clear, actionable reports focused on the metrics that matter for local performance.

Its reporting suite pulls data directly from its core tools, including the Local Rank Tracker, Citation Tracker, and Google Business Profile Audit. This creates a powerful, unified view of a location's online health. You can easily produce white-label reports that showcase progress in local map pack rankings, the consistency and accuracy of online business listings (citations), and the growth in customer reviews, all crucial components for local SEO success.

Key Features & Considerations

• Local-First Data: Specialised reports on local search rankings, Google Business Profile performance, citation building, and online review management.
• Agency-Focused Tools: White-label reporting and a client-facing dashboard allow for professional and transparent communication with local business clients.
• Integrated Toolkit: Reporting is backed by a full suite of tools for citation building, review generation, and local SEO audits, making it a comprehensive solution. Learn more about the best local SEO tools on bare-digital.com.

Best for: SEO agencies and businesses in the UK managing multiple physical locations or focusing on local search.
Pricing: Plans start from £27/month for a single business, with agency plans scaling based on the number of locations managed.
Website: brightlocal.com

7. Looker Studio (Google)

Previously known as Google Data Studio, Looker Studio is Google's powerful, free-to-use platform for creating dynamic and interactive dashboards. It has become a cornerstone tool for SEO professionals who need maximum flexibility, making it one of the best SEO reporting software choices for those comfortable with building reports from scratch. Its key strength is the native, seamless integration with Google's ecosystem, allowing you to pull data directly from Google Analytics 4, Google Search Console, and BigQuery.

The platform operates like a blank canvas, allowing you to visualise performance data in almost any way imaginable. While the core tool is free, its true potential is unlocked via a rich ecosystem of third-party connectors (often paid) from providers like Supermetrics. This enables you to pipe in data from virtually any marketing platform, creating a centralised reporting hub. A 'Pro' version is available for larger organisations needing enterprise-level governance and team collaboration features.

Key Features & Considerations

• Deep Google Integration: Natively connects to Google Search Console, GA4, and BigQuery for the most accurate and granular SEO data reporting.
• Ultimate Customisation: Build reports and dashboards from the ground up, offering unparalleled control over data visualisation and layout. While powerful, it's worth exploring the landscape of Google Analytics alternatives to understand different reporting philosophies.
• Extensive Connector Gallery: Access hundreds of paid and free connectors to pull in data from non-Google sources like social media, CRM, and advertising platforms.

Best for: Data-savvy marketers and agencies who want to build completely bespoke, live dashboards for clients or internal teams.
Pricing: The core product is free. The Pro version has custom pricing, and third-party connector costs vary.
Website: lookerstudio.google.com

8. Whatagraph: For Visually-Driven Client Reporting

Whatagraph specialises in transforming complex marketing data into clean, visually compelling reports that are perfect for client presentations. It positions itself as one of the best SEO reporting software choices for agencies and in-house teams who prioritise aesthetics and clarity in their reporting. The platform’s strength lies in its ability to quickly connect multiple data sources, from Google Analytics 4 and Search Console to social media platforms, and funnel them into polished, pre-built templates.

This focus on multi-channel reporting makes it ideal for demonstrating the holistic impact of a digital strategy. Whatagraph excels at creating automated, scheduled reports that can be sent directly to clients or stakeholders, complete with custom branding and insightful comments. The inclusion of unlimited users and reports on most plans encourages collaborative use within a team, though its pricing model is based on the number of data sources connected, which can become costly.

Key Features & Considerations

• Pre-built Templates: Utilise a wide range of professional, ready-to-use templates for various marketing channels to speed up report creation.
• Multi-Channel Dashboards: Combine SEO data with metrics from PPC, social media, and email marketing to provide a comprehensive performance overview.
• Scheduled Report Delivery: Automate the delivery of reports to clients and internal teams on a daily, weekly, or monthly basis.

Best for: Agencies and marketing teams who need to produce visually impressive, multi-channel reports for clients with minimal fuss.
Pricing: Custom pricing is provided after a sales call; there is no public low-tier monthly plan or free trial available.
Website: whatagraph.com

9. DashThis: The Streamlined Dashboard for Agency Reporting

DashThis focuses on one thing and does it exceptionally well: creating simple, beautiful, and automated marketing dashboards. For agencies and consultants who need to report on various marketing channels without getting bogged down in complex SEO-specific tooling, it stands out as one of the best SEO reporting software choices for its clarity and ease of use. Its core philosophy is that the dashboard is the report, offering a live, shareable view of performance.

The platform excels at pulling together data from multiple sources like Google Analytics 4, Google Search Console, and various social media and PPC platforms into a single, cohesive view. It offers pre-built templates specifically for SEO reporting, which can be white-labelled with an agency's branding in minutes. The ability to automate email dispatches of these reports as PDFs or live links makes client communication incredibly efficient, removing the need for manual compilation and sending.

Key Features & Considerations

• Dashboard-Centric Reporting: Focuses on creating visually appealing, easy-to-understand dashboards that serve as the primary report for clients.
• White-Labelling & Automation: Fully customise reports with your own branding and schedule them for automated delivery via email, saving significant administrative time.
• Straightforward Pricing: Pricing is based on the number of dashboards you need, making it predictable and scalable for agencies of all sizes.
• Multiple Integrations: Easily connect data from all major marketing platforms to provide a holistic performance overview, not just an SEO-siloed one.

Best for: Agencies and freelancers needing a simple, highly automated way to create visually appealing reports for multiple clients.
Pricing: Plans start from approximately £38/month for 3 dashboards, with all features included across every tier.
Website: dashthis.com

10. Databox: The Centralised KPI Dashboard

Databox goes beyond traditional SEO reporting by positioning itself as a business analytics platform where SEO metrics are just one part of a larger performance puzzle. It excels at pulling data from over 120 sources to create comprehensive, real-time dashboards that blend search performance with sales, marketing, and customer service data. This makes it one of the best SEO reporting software choices for data-driven teams who need to show the direct impact of their SEO efforts on overall business goals.

Its standout features include pre-built report templates and AI-powered insights, which can generate performance summaries and forecasts automatically. For businesses in the UK that rely on various tools, Databox acts as a central hub, allowing flexible data ingestion from APIs, databases, and even simple spreadsheets. The ability to have unlimited users and dashboards on paid plans ensures it can scale effectively as your team grows, without incurring per-seat costs.

Key Features & Considerations

• KPI Dashboards: Visualise SEO data alongside metrics from platforms like HubSpot, Salesforce, and Stripe to connect rankings to revenue.
• AI-Powered Insights: Automatically generate performance summaries, forecasts, and benchmarks to quickly understand trends and opportunities.
• Scalability: Paid plans support unlimited users and dashboards, making it ideal for growing teams and agencies managing multiple clients.
• Mobile Access: A robust mobile app and alerting system keep you informed of significant performance changes, even when you're away from your desk.

Best for: Businesses and agencies wanting to integrate SEO data with wider business KPIs.
Pricing: A free plan is available. Paid plans are based on the number of data connections, starting from approximately £58/month.
Website: databox.com

11. Moz Pro: The Established Authority for Clear Reporting

Moz Pro is one of the original players in the SEO space, and its longevity has cemented its reputation for trustworthy metrics and straightforward reporting. For businesses and agencies in the UK that value clarity and ease of use over sheer data volume, Moz Pro stands out as one of the best SEO reporting software choices. Its strength lies in presenting core SEO data like rank tracking, site crawls, and its own renowned Domain Authority metric in a clean, easily digestible format.

The platform's custom reporting feature allows users to create branded, templated PDF reports that can be scheduled for automatic delivery. This is ideal for maintaining consistent communication with clients or internal stakeholders without a steep learning curve. While it may not have the all-in-one integration depth of some newer suites, its focus on core SEO pillars makes generating insightful campaign reports an incredibly streamlined process.

Key Features & Considerations

• Branded PDF Reports: Create professional, client-ready reports with your own branding, choosing from various templates to highlight key performance indicators.
• Straightforward UI: The user interface is clean and intuitive, making it easy for users of all skill levels to navigate and generate reports without extensive training.
• Unlimited Scheduled Reports: Most plans offer unlimited scheduled reports, allowing for consistent and automated updates on campaign progress. Note that local SEO reporting requires a separate Moz Local subscription.

Best for: SMEs and agencies that prioritise core SEO metrics and reporting clarity.
Pricing: Starts from approximately £79/month for the 'Standard' plan.
Website: moz.com

12. Serpstat: The Cost-Effective Reporting Solution

Serpstat positions itself as a growth-hacking tool, offering a suite of SEO features at a highly competitive price point, which makes it an attractive option for startups and agencies with tighter budgets. While it provides a full range of services including rank tracking and site audits, its reporting capabilities are particularly noteworthy for their accessibility. For many, Serpstat is the entry point into automated, professional client communication without the significant overhead of premium platforms.

Its reporting function, available from the 'Team' plan upwards, allows users to schedule and generate branded, white-label reports. This is a crucial feature for agencies needing to maintain their brand identity in client deliverables. The ability to manage unlimited projects and gain API access on higher tiers provides a level of scalability that is rare at this price, making it a powerful contender for those who need core reporting functionality and are willing to forego some of the polished integrations of more expensive tools.

Key Features & Considerations

• White-Label Reporting: Generate scheduled and branded PDF reports to deliver professional insights to clients and stakeholders.
• API Access: Available from the 'Team' plan, allowing for custom integrations and data dashboarding for more advanced users.
• Generous Limits: The platform offers unlimited projects and competitive limits on tracking and analysis, providing excellent value for money.

Best for: Freelancers and small agencies needing an affordable, all-in-one SEO tool with white-label reporting capabilities.
Pricing: Starts from approximately £47/month, with white-label reports included in the 'Team' plan and above.
Website: serpstat.com

SEO Reporting Software: Top 12 Feature Comparison

Making Your Final Decision: It's All About Your Workflow

We've explored a comprehensive list of contenders for the title of the best SEO reporting software, from all-in-one powerhouses like Semrush and Ahrefs to specialised dashboard creators like Whatagraph and Databox. The sheer variety can feel overwhelming, but the perfect choice ultimately hinges not on a tool's feature list, but on how it integrates into your unique business operations and workflow.

Realising this simple truth is the key to making a confident decision. A Cambridgeshire-based e-commerce startup has vastly different reporting needs from a local service provider or an established marketing agency. Your ideal platform is the one that streamlines your processes, not complicates them.

Key Takeaways and Final Considerations

Before you commit, let’s distil our findings into actionable advice. The journey to selecting the best SEO reporting software is about matching capabilities to your specific context.

• For the All-in-One Powerhouse: If your team needs a single source of truth for everything from keyword research and backlink analysis to rank tracking and reporting, platforms like Semrush, Ahrefs, and SE Ranking offer immense value. They centralise data, reducing the need to juggle multiple subscriptions.
• For Agency-Level Customisation: Agencies require white-labelling, client management, and highly customisable dashboards. AgencyAnalytics, SEOmonitor, and DashThis are built from the ground up to address these needs, helping you deliver professional, branded reports at scale.
• For Local SEO Specialists: If your primary focus is on Google Business Profile, local pack rankings, and managing citations, a specialised tool is non-negotiable. BrightLocal is the undisputed leader here, providing the granular local data that broader platforms often miss.
• For Data Visualisation and Integration: For those who need to pull data from countless sources (PPC, social media, analytics) into one unified view, Looker Studio, Whatagraph, and Databox excel. Their strength lies in their integration capabilities and creating visually compelling, automated dashboards.

Your Actionable Next Steps

Making the final choice requires a hands-on approach. Don't rely solely on reviews; get your hands dirty and see how these tools perform in your environment.

1. Shortlist Your Top Three: Based on our analysis, select the three tools that most closely align with your budget, team size, and primary objectives.
2. Sign Up for Free Trials: Nearly every tool on this list offers a free trial or a limited free plan. Use this opportunity to connect your data sources and build a sample report.
3. Evaluate the User Experience: Does the interface feel intuitive? Can you build the report you need without extensive training? Assess how quickly you can get from data input to a client-ready output.
4. Test Customer Support: During your trial, ask a question. The responsiveness and quality of the support team can be a crucial factor, especially when you're facing a tight deadline.

Ultimately, the best SEO reporting software is the one that empowers you to communicate value effectively, make data-driven decisions, and save precious time. By focusing on your specific workflow and testing your top contenders, you'll find a platform that becomes an indispensable part of your digital marketing toolkit.

Feeling overwhelmed by the data and unsure how to turn reports into tangible growth? At Bare Digital, we specialise in transforming complex SEO analytics into clear, actionable strategies for businesses in Cambridgeshire and beyond. We use industry-leading tools to deliver transparent reports that focus on what truly matters: your bottom line. Contact Bare Digital today for a no-obligation chat about your SEO goals.